Website redesign in Corsica, without losing your SEO
Your site is slow, it has aged, and every update has become a chore. A website redesign fixes that without sending you back to square one on Google. We rebuild the site on current foundations and keep what already works, starting with your page addresses, your useful content and the ground you have gained in search results.
What a website redesign includes
- 01
An audit of your current site
Before touching anything, we take a close look at the site you have. Which pages bring in visitors, which searches you show up in, which sites link to you. Then what to keep, merge or drop.
- 02
New technical foundations
The site is rebuilt with current technologies such as Next.js and React. Pages are fast and secure, and developing it further takes far less effort.
- 03
A refreshed design
A clear interface, readable on a phone, true to your identity. Or the chance to update that identity, if it has started to show its age.
- 04
Updated content
Sharper copy and corrected information. Pages are reorganised around the questions your customers really ask.
- 05
A redirect plan
Every old address points to its new one through a 301 redirect. That is the instruction telling browsers, and Google, that a page has moved for good.
- 06
Easier editing
A CMS (the interface where you manage your content), set up at last for what you want to change yourself.
Do you need to redo your website? The tell-tale signs
In Haute-Corse as elsewhere, plenty of shops, hotels, practices or associations have a site built years ago and never rethought. A redesign is not always needed. Sometimes a few well-chosen fixes will do. It becomes worthwhile when several of these signs pile up:
- 01
Slow or awkward on mobile
Visitors leave before reading a line. Google notices too.
- 02
You can no longer edit it
The admin area is unreadable, the provider has stopped answering or the technology has been abandoned. Changing a photo turns into a project.
- 03
It no longer looks like you
You have new services, different customers, maybe a new logo, and the site still describes the business you used to be.
- 04
It does not bring in enquiries
Few requests, almost no visibility in local searches. And nobody measures the results.
Redesigning without losing SEO, in four steps
Nearly all the SEO work happens before launch. A redesign is prepared like a house move. You take an inventory, label the boxes, and give your new address to everyone who needs it.
- 01
1. Understand
First we talk about what you want, what you can spend, and when. Next comes the inventory of what exists, with the page list, your visitor statistics if you have any, and data from Google Search Console, Google's free tool that shows which searches your site appears in.
- 02
2. Design
A new site structure, mock-ups, then the mapping table between old and new addresses. You approve it before development begins.
- 03
3. Build
The new site takes shape on a test address, closed to search engines, while the old one stays online. You follow progress and read through the content.
- 04
4. Switch over and support
Go-live with redirects in place, checks on pages and forms, the new sitemap sent to Google. In the weeks that follow, we keep an eye on indexing and rankings.
What your new website should do better than the old one
- 01
Faster
Lighter images, leaner code, good Core Web Vitals scores. Those are the indicators Google uses to measure how fast a page loads and how steady it stays on screen.
- 02
Truly mobile
A layout designed for the phone first. Not a desktop version shrunk to fit.
- 03
Stronger local SEO
Service and area pages that are clearly written, details that match your Google Business Profile, and structured data for Bastia as for the towns where you work.
- 04
Accessible
Enough contrast, a proper heading hierarchy, alt text, keyboard navigation. A redesign is the moment to fix these, especially since accessibility is a legal duty for public bodies.
- 05
GDPR-compliant
Forms, cookies and analytics are reviewed against the GDPR, the EU regulation that governs personal data.
Redesign mistakes that cost you search visibility
- 01
Changing addresses without redirects
The most common one. Google and your visitors alike land on missing pages, and visibility built over years can drain away within weeks.
- 02
Deleting pages that performed
An old, scruffy page may still bring in plenty of people. The audit spots it before anyone bins it.
- 03
Leaving the test site visible to Google
If the working version gets indexed, you end up with duplicate content. It stays locked until the switch.
- 04
Forgetting email and domain settings
Your email addresses hang off the same domain name. Prepare the switch badly and messages stop arriving.
- 05
Changing everything at once
A new domain, new content and a new structure on the same day. If something breaks, there is no telling where it came from.
The cost of a website redesign, item by item
A redesign is priced on a quote, once the audit of your current site is done. Each item is explained in plain words. Hosting and maintenance are shown separately. What weighs most on the price:
- 01
Size of the existing site
How many pages need carrying over, rewriting, then redirecting.
- 02
Content migration
A straight transfer, or a rewrite with new photos and translations.
- 03
Starting technical condition
An old site on an abandoned technology, or data that is hard to extract, takes more work.
- 04
Features to keep or add
A shop, bookings, a customer area, links with your tools.
- 05
Level of design
A refresh of what is there, or a completely new visual identity.
After go-live: monitoring, hosting and maintenance
The weeks after launch matter a great deal. We watch how the new pages get indexed and what errors Google Search Console reports, we check that redirects and forms hold up, and we fix things as they come.
After that, we can host the new site and look after its maintenance, from security updates and backups to performance monitoring and improvements. You deal with the person who led the redesign and knows every corner of the site. That stops you drifting back, a few years down the line, to where you started.
Technologies and methods
- Next.js
- React
- TypeScript
- 301 redirects
- Google Search Console
- Core Web Vitals
Frequently asked questions
Will I lose my Google rankings if I redesign my website?
The risk is real, and it can be handled. It comes mostly from addresses that change without a redirect, useful pages that get deleted, content that gets thinner. An audit, a redirect plan and monitoring after launch cut it down sharply. Some short-lived movement is still possible while Google gets the measure of the new site.
Should I rebuild my site completely or just improve it?
That depends on the state it is in. If the technical base is sound, targeted work on speed, copy or local pages may be enough. A site that is slow by design, impossible to edit or built on an abandoned technology often costs more in patches than in a redesign. The initial audit settles it.
Will my site stay online during the redesign?
Yes. The new site is built alongside, on a test address that search engines cannot see. The old one runs as usual until switch-over day, which we pick together, preferably outside your peak season.
Can I keep my domain name and email addresses?
Yes, and it is usually the better choice, because your domain name carries part of your history. Before the switch we check its technical settings so your emails keep arriving.
Can you take over a site built by another provider?
Yes. First we need the logins for the hosting, the domain name, the admin area and, ideally, Google Search Console. If some got lost along the way, we help you recover them from the organisations concerned.