Logo design and brand identity in Bastia
Logo design and brand identity give your business a face. That face should look the same on your shopfront as on your website or on Instagram. In Bastia, we design understated identities made to last, delivered with simple brand guidelines, so your image stays consistent long after we have gone.
What a complete brand identity contains
A logo alone does not make an image. A visual identity covers everything that lets people recognise your business at a glance. The logo is part of it, along with colours and typefaces. The guidelines pin down how to combine them.
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The logo and its variants
A primary version, then a horizontal or stacked layout depending on the space available. For very small formats, such as a website icon or a profile picture, a standalone symbol. And single-colour versions.
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The colour palette
Primary and secondary colours with their print references (CMYK, the colour mode printers use) and screen references (RGB and hex codes). The red on your business card will match the red on your website.
- 03
Typefaces
One or two font families, one for headings and the other for body text. We pick them for legibility first, then so they work as well in a word processor as on the web.
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Brand guidelines
An illustrated guide showing how to use the identity, with minimum sizes, margins, colours that go together, examples to follow and mistakes to avoid. Any supplier can use it to respect your image.
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Ready-to-use files
Vector files (SVG, PDF) that scale up without losing quality, and PNG images for the web or office use. Everything is sorted and clearly named, for the day a printer asks.
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First applications
Depending on what the quote covers, a business card, letterhead, an email signature or profile images for your social media.
When is it time for a new brand identity?
Usually the question comes up at a turning point. Starting a business, taking one over, moving premises, a new website. Or simply the feeling, one morning, that your image no longer matches what you have become.
- 01
New and acquired businesses
Better to start on the right footing from day one than to change logo once the sign is up, the cards printed and the vans lettered.
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Shops and restaurants
An identity that reads well on a shopfront, a menu or a takeaway cup. And that makes people want to come in.
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Tourism and hospitality
Hotels, campsites, gîtes, leisure activities. On booking platforms, you need an image people spot straight away, one a foreign guest understands without translation.
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Tradespeople
A logo you can read on a van door, a site board or a quote, and that reassures people before the first meeting.
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Independent professionals
Something understated and reassuring, which respects the conventions of your profession and the rules that govern how it communicates.
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Associations and local authorities
A clear image that several departments or volunteers can pick up easily, in a bilingual French and Corsican version if you wish.
Your logo design, step by step
- 01
Understand
An interview to understand your business and your customers, what you stand for, who you compete with. We also list the places the logo will really live, from embroidery on a polo shirt to an app icon.
- 02
Explore
We show you a few creative directions, each one explained. They are presented in context, on a shopfront, a phone screen or a business card, rather than floating on a white background.
- 03
Refine
Together we rework the chosen direction, its shapes, its colours, its typeface. The number of rounds is set in the quote before we begin.
- 04
Deliver
Once the final version is approved, we write the brand guidelines. Then come the files, followed by the applications listed in the quote.
How to tell a brand identity works
Taste matters, of course. But a logo is judged mostly in use, and these are the criteria we hold every proposal to, pointing out the common traps as we go.
- 01
Legible at small sizes
It must stay recognisable on a browser tab or a profile picture, and just as sharp when blown up on a sign.
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Works in one colour
A stamp, an engraving or a piece of embroidery cannot always carry colour. The shape has to stand on its own.
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Simple and lasting
Trendy effects date fast. A clean identity holds up for years, and it costs less to keep alive.
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Distinctive
Hinting at Corsica without falling into cliché. The Moor's head and the outline of the island are already everywhere. A local touch can come through a colour, a material or a single word.
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Avoid: off-the-shelf logos
An online generator or a stock image gives you a logo that is not yours alone. Others may already be using it, a few streets away.
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Avoid: incomplete files
With nothing but a low-resolution JPEG, everything has to be redone the first time you print a sign. We hand over complete source files.
What changes the price of a brand identity
We do not publish a price list, because the cost depends on what you actually need. The first factor is scope, a logo alone or a full identity with its guidelines. Then come the number of directions explored, any custom pictograms or illustrations, the number of applications to produce, and the number of languages.
Modernising a logo while keeping what makes it recognisable usually takes less work than starting from nothing. How far the copyright assignment extends also affects the price. The quote itemises each line, and you decide knowing what you are paying for.
Keeping your brand guidelines alive after handover
An identity is only worth something if it is applied everywhere, the same way every time. We can then roll it out to your printed material or website, to app mock-ups, or to templates for social media posts, so everything stays consistent.
Before you order anything printed, check that your name is available, and think about protecting it. Trade marks are registered with INPI, the French intellectual property office. We do not give legal advice, but we provide the files you need for the filing. If your business changes, the guidelines can follow.
Technologies and methods
- Logo
- Brand identity
- Brand guidelines
- Vector files
- CMYK / RGB
- Print and web applications
Frequently asked questions
How many logo proposals will I receive?
The number of directions is set in the quote, before work begins. We prefer a few considered directions, each with its reasoning, to a pile of sketches. Choosing between a handful of clear options is easier, and then we refine the one that feels like you.
Will my logo really belong to me?
Yes, provided the assignment is in writing. Under French law, the designer of a logo remains its author until the rights have been assigned in writing. So the quote sets out the scope of the assignment (media, territory, duration) and the list of files handed over. After that, you use your identity freely.
Does a dated logo need redoing completely?
Not necessarily. If your customers know it, a refresh may be enough, with simpler shapes, adjusted colours or a more legible typeface. We give you an honest opinion once we have seen the current logo and how you use it.
Should my logo evoke Corsica?
Only if it makes sense for your business and your customers. In tourism or local produce, a local anchor can help. It then works better as a subtle hint than as a display of the symbols everyone already uses.
Which files will I receive?
Vector files of every version of the logo, in SVG and PDF, for the printer as well as the web. PNG images for office use and social media. Colour and typeface references, with the guidelines as a PDF. Every file is sorted and named.