Google Ads management and online advertising in Corsica
From Bastia, we set up and run your Google Ads campaigns and your Facebook and Instagram ads. They target people already looking for what you offer, or who might be interested. SEA (search engine advertising) brings visibility as soon as the ads are live. They still need to be well targeted, measured, then adjusted.
Google Ads, Facebook or Instagram: which online advertising to choose?
Each platform meets a different need. The right choice depends on your offer and your customers, and on what you expect from the campaign.
- 01
Google Ads in search results
Your ads appear when someone types a search related to your business. You pay per click. The CPC, or cost per click, is the price paid each time someone clicks the ad, and it is set through an auction. It is the most direct way to capture demand that already exists.
- 02
Google Maps and local searches
Ads attached to your business listing. Useful for shops and local services.
- 03
Facebook and Instagram
Meta's ads reach people by location, age or interests, before they have searched for anything. They suit visual offers and events well, and brand awareness in general.
- 04
Remarketing
Showing your ads again to people who have already visited your website, to remind them of an offer or a booking left hanging. Always with their consent.
What managing your campaigns involves
- 01
Goals and indicators
Calls, quote requests, bookings, sales? We agree with you on what the campaign should produce, and how to measure it.
- 02
Structure and keywords
Campaigns organised by service or by area, with keywords chosen according to search intent. And negative keywords, meaning the terms you definitely do not want to appear for.
- 03
Ads and visuals
We write the ads and create visuals true to your visual identity, adapted to each format, in several languages if needed.
- 04
Landing pages
The landing page is where people arrive after the click. We check that it keeps the ad's promise, or we design it.
- 05
Conversion tracking
We set up measurement of useful actions, such as a form sent, a call or a booking, in line with cookie consent rules.
- 06
Adjustments and reporting
We adjust bids and targeting as results come in, as well as budgets and the ads themselves. Reports state clearly what was spent and what it produced.
Who online advertising makes sense for
- 01
Tourism and hospitality
Reaching holidaymakers who are planning a stay in Corsica from the mainland or abroad, in their language, at the very moment they book.
- 02
Restaurants
Spreading the word about a new menu, an evening event or the start of the season, to residents and to visitors nearby.
- 03
Shops and tradespeople
Showing up on urgent or very targeted searches, with ads that start a call in one tap from a phone.
- 04
Launches and start-ups
Gaining visibility from launch, while organic search builds up. It is also a good way to test the public's interest in an offer.
- 05
Associations and local authorities
Promoting an event, an information campaign or a recruitment drive to a specific audience.
How a Google Ads campaign runs with us
- 01
Understand
Your offer and your margins, your area, your seasonality. Your competitors too, and the budget you are ready to put into a test.
- 02
Prepare
Account set-up, ideally in your name, and tracking put in place. Then the ad copy, the visuals, the landing page. You approve all of it before launch.
- 03
Launch
Going live, then a close watch over the first days to weed out irrelevant searches and correct the settings.
- 04
Adjust and report
What works gets reinforced. What produces nothing gets cut, and we regularly go over with you what has changed.
What makes a campaign work, and what makes it fail
- 01
Thoughtful location targeting
Google Ads can target people present in an area, or people interested in it. A Bastia tradesperson needs the former. A hotel often needs the latter. Get it wrong and the budget drains away.
- 02
Genuinely relevant searches
Without negative keywords, an ad can show up on unrelated searches, like job offers, tutorials or a competitor's name.
- 03
A page that keeps the promise
Sending a paid click to a generic home page often means losing the visitor, and the money spent along with them.
- 04
Measure enquiries, not clicks
A click is not a customer. Without conversion tracking, there is no telling which ad really pays.
- 05
Plan ahead of the season
In Corsica, many stays are booked well before summer. The campaign should start before the peak, then slow down afterwards.
- 06
Stay in control of the settings
The platforms' automatic recommendations tend to push spending up. Every change should serve your goals. Click volume is not one of them.
What drives the ad budget and the management fees
A campaign has two separate cost lines. On one side, the media budget, paid directly to Google or Meta. On the other, our fees for preparation and management. You set the spending cap, and you can change it or pause it whenever you like.
The media budget depends on competition for your keywords (cost per click varies by sector and period), on how wide an area you target and on the season. Our fees vary with the number of campaigns and languages, the design of visuals and landing pages, the tracking set-up and how often adjustments are made. The quote shows the two separately, so you keep a clear view of what you pay for.
Technologies and methods
- Google Ads
- Meta Ads (Facebook, Instagram)
- Conversion tracking
- Landing pages
- Remarketing
- Negative keywords
Frequently asked questions
What budget should I plan for a Google Ads campaign?
There is no standard figure. It all depends on your sector and area, on the competition, and on what a customer is worth to you. We help you set a reasonable test budget, then adjust it based on what we observe. The spending cap stays in your hands.
Advertising or organic search, which should I choose?
The two are not opposed. Advertising brings visibility from launch and stops with the budget. Organic search builds more slowly, but it keeps producing results. Many businesses combine them, keeping advertising for priority periods or offers.
Can I pause my campaigns out of season?
Yes, at any time. They can also be scaled down, or pointed at local customers over the winter. Together we draw up a calendar that follows the rhythm of your business.
Will the ad accounts be in my name?
That is what we recommend. With a Google Ads or Meta account in your name and plain manager access for us, the history and data stay yours, even if you change provider one day.
How will I know if my ads are working?
Through conversion tracking and regular reports. They show how many calls, forms or bookings came in, what each one cost, and which ads perform best. What the campaign cost and what it brought in, written in plain English.