Social media management and online presence in Corsica
From Bastia, we take care of your social media and your online presence. That covers posts and your Google Business Profile, replies to reviews, and up-to-date information wherever your customers look for you. Community management (running your accounts and the conversations with your audience) becomes regular and true to your image, without eating hours of your week.
Your online presence goes well beyond your website
Before booking a table, calling a tradesperson or walking into a shop, many people check your Google Maps listing, your Instagram or Facebook account, and the reviews other customers have left. What they find there often weighs as much as your website.
Wrong opening hours, photos from another era, an account silent for months, a negative review left unanswered. That is all it takes for a customer to choose the competitor across the road. Our role is to put these channels back in order, then keep them alive.
What managing your social media covers
- 01
Editorial strategy
The networks that matter to your customers, the tone to take, the topics to cover and those best left alone.
- 02
Publishing calendar
A schedule prepared in advance and agreed with you, built around your busy moments such as the start of the season, something new or an event.
- 03
Content creation
Visuals and templates in your brand colours, with the copy and captions, based on your photos and your news.
- 04
Publishing and moderation
Posting the content, replying to comments and everyday messages, following guidelines we set together.
- 05
Google Business Profile
Creating the listing or taking over an existing one. We fill it out with photos and posts, then keep the opening hours up to date.
- 06
Reviews and online reputation
Monitoring reviews on Google and on the platforms that count in your sector. We suggest replies, and we alert you if something goes wrong.
- 07
Reports
A regular review of what was published and what caught people's interest, with the adjustments to plan next.
Google Business Profile, an often neglected local tool
Google Business Profile (formerly Google My Business) is the free listing that presents your business on Google Maps and in search results. For a local business, it is often the first contact with a customer. Before the website, even.
An effective listing has the right business category, a clear description and your services. It shows recent photos, of the interior as well as your work, and above all accurate opening hours. In Corsica, many businesses close for part of the year or change hours with the season. The listing lets you declare special hours. A customer who finds the door shut after trusting Google does not always come back.
We also check that your details are consistent elsewhere, in directories, on booking platforms or review sites. When your address or number differs from one directory to the next, Google finds it harder to trust you.
Replying to reviews, good and bad
Online reputation is your business's image as seen online, through reviews and comments, and through what people say about you. It builds slowly. It is managed with method.
- 01
Reply to every review
A personal thank-you for a positive review. For criticism, a calm, factual reply with a solution offered. Future customers read these replies as much as the author does.
- 02
Reply in the customer's language
A holidaymaker who leaves a review in English or Italian appreciates a reply in their own language. So do the readers who come after.
- 03
Encourage genuine reviews
A QR code on the counter, a card slipped in with the bill, a message after the job. Often it is enough to ask your satisfied customers for a review.
- 04
Refuse fake reviews
Buying reviews or posting fake ones is a misleading commercial practice, punishable by law. Your listing is likely to suffer too.
Who calls on a community manager in Corsica, and what we expect from you
- 01
Restaurants and bars
The dish of the day, something new, an evening event. Content that makes people hungry, and practical details that are always right.
- 02
Hotels, gîtes and campsites
A shop window that reassures before booking, then keeps the link with guests from one season to the next.
- 03
Shops
New arrivals, advice, behind the scenes in the shop. A neighbourhood presence that makes people want to drop by again.
- 04
Tradespeople
Before-and-after photos of the job, which show your skills better than any long speech.
- 05
Associations and local authorities
Events, practical information, local life. Clear, steady communication with residents.
- 06
Your role
You send us photos and news through a simple channel, often a message is enough, and you approve the calendar. The rest is up to us.
Community management in practice, costs and pitfalls included
We start by going through your accounts and your Google listing. Then we define with you an editorial line and a pace you can keep up. The first posts are approved before publication, then regular reviews let us correct course.
Cost depends on the number of networks and how often we post. It also varies with the share of content to create, the time spent moderating and replying to reviews, the number of languages, and how intense your season is. Be wary of bought followers, who will never become customers. Posting in fits and starts is no better. The same goes for deleting criticism instead of answering it. A modest but sincere presence beats an artificial audience.
Technologies and methods
- Community management
- Google Business Profile
- Online reputation
- Editorial calendar
Frequently asked questions
Which social networks should I be on?
Wherever your customers are, not necessarily everywhere. Instagram and Facebook suit most shops and restaurants, as well as tourist businesses. LinkedIn speaks more to a professional audience. Two well-kept accounts beat five abandoned ones.
Should I post all year if my business is seasonal?
Yes, but not at the same pace. Out of season, a few posts are enough to keep in touch and prepare for the next one (works, new features, bookings opening). The pace picks up as high season approaches, and during it.
Can you delete a negative review?
No. A review is not removed because you dislike it. You can, however, report to Google a review that breaks its rules, a fake one for example, or abusive content. For everything else, a calm, constructive reply remains the best defence.
Do I have to give you my passwords?
No. Google Business Profile and Meta's business tools let you add a manager without sharing your login details. You stay the owner of your accounts and can remove access whenever you like.
Can you just create and optimise my Google listing?
Yes, as a one-off job. We complete the information and categories and add photos with a description, then show you how to keep the listing alive yourself.