Website redesign in Corsica, without losing your SEO
A website redesign lets you modernise a site that is slow, dated or hard to update, without starting from scratch on Google. We rebuild your site on current foundations while protecting what already works: your page addresses, your useful content and the visibility you have built up in search results.
What a website redesign includes
- 01
An audit of your current site
Before touching anything, we analyse your existing site: pages that bring in visitors, searches you appear in, links from other sites, content to keep, merge or remove.
- 02
New technical foundations
A site rebuilt with current technologies such as Next.js and React: fast, secure pages that are simpler to develop further.
- 03
A refreshed design
A clear interface, readable on a phone and consistent with your identity, or the chance to update that identity.
- 04
Updated content
Clearer copy, corrected information and pages reorganised around your customers' questions.
- 05
A redirect plan
Every old page address points to its new one through a 301 redirect, the instruction that tells browsers and Google a page has moved permanently.
- 06
Easier editing
A CMS, the interface for managing your content, finally suited to what you want to change yourself.
Do you need to modernise your website? The tell-tale signs
Shops, hotels, practices, associations and public bodies: in Haute-Corse as elsewhere, plenty of websites were built years ago and never rethought. A redesign is not always necessary, though, and sometimes a few targeted fixes are enough. It becomes worthwhile when several of these signs add up:
- 01
Slow or awkward on mobile
Visitors leave before they read anything, and Google takes note.
- 02
You can no longer edit it
An impenetrable admin area, a provider you cannot reach, an abandoned technology: every change becomes a problem.
- 03
It no longer looks like you
New services, new customers, a new visual identity: the site describes a business that no longer exists.
- 04
It does not bring in enquiries
Few requests, little visibility in local searches, no way of tracking results.
Redesign without losing SEO: our four-step method
Most of the SEO work happens before launch. A redesign is prepared like a house move: you take an inventory, label the boxes and give everyone your new address.
- 01
1. Understand
Goals, budget, timeline and a full inventory of what exists: the page list, data from Google Search Console, Google's free tool that shows which searches your site appears in, and visitor statistics if you have them.
- 02
2. Design
A new site structure, mock-ups and a mapping table between old and new addresses. You approve it all before development.
- 03
3. Build
The new site is developed on a test address, hidden from search engines, while the old one stays online. You follow progress and check the content.
- 04
4. Switch over and support
Go-live with redirects in place, checks on pages and forms, submission of the new sitemap to Google, then close monitoring of indexing and rankings after the switch.
What your new website should do better than the old one
- 01
Faster
Optimised images, leaner code and good Core Web Vitals, Google's measures of a page's loading speed and visual stability.
- 02
Truly mobile
A layout designed for the phone first, not a shrunken desktop version.
- 03
Stronger local SEO
Clearly written service and area pages, information consistent with your Google Business Profile and structured data for Bastia and the towns you serve.
- 04
Accessible
Contrast, a clear heading hierarchy, alt text and keyboard navigation: a redesign is the right time to fix these, all the more so as accessibility is mandatory for public bodies.
- 05
GDPR-compliant
Forms, cookies and analytics tools reviewed against the GDPR, the EU regulation protecting personal data.
Redesign mistakes that cost you search visibility
- 01
Changing addresses without redirects
The classic mistake: Google and your visitors land on missing pages, and the visibility you built up evaporates.
- 02
Deleting pages that performed
An old, unpolished page may still attract plenty of visitors. The audit spots it before it gets thrown away.
- 03
Leaving the test site visible to Google
An indexed working version creates duplicate content. It must stay protected until the switch.
- 04
Forgetting email and domain settings
Your domain name also runs your email addresses. A poorly prepared switch can interrupt incoming mail.
- 05
Changing everything at once
A new domain, new content and a new structure on the same day: if something goes wrong, there is no telling what caused it.
What determines the cost of a website redesign
A redesign is priced on a quote, after an audit of your current site. The quote sets out each item in plain language, with hosting and maintenance listed separately. The factors that weigh most are:
- 01
Size of the existing site
The number of pages to carry over, rewrite and redirect.
- 02
Content migration
A straight transfer, rewriting, new photos, translations.
- 03
Starting technical condition
An old site on an abandoned technology, or data that is hard to extract, takes more work.
- 04
Features to keep or add
A shop, bookings, a customer area, links with your tools.
- 05
Level of design
A light refresh of what exists, or a new visual identity.
After go-live: monitoring, hosting and maintenance
The period right after launch is decisive. We monitor how the new pages are indexed, errors reported in Google Search Console, redirects and forms, and fix issues as they appear.
After that, we can host and maintain your new site: security updates, backups, performance monitoring and improvements. You keep one contact, the person who led the redesign and knows every corner of your site, which stops you ending up back where you started.
Technologies and methods
- Next.js
- React
- TypeScript
- 301 redirects
- Google Search Console
- Core Web Vitals
Frequently asked questions
Will I lose my Google rankings if I redesign my website?
The risk is real, but it can be managed. It comes mainly from addresses that change without redirects, useful pages that get deleted and content that gets thinner. With an audit, a redirect plan and monitoring after launch, the risk is greatly reduced. Some temporary fluctuation is still possible while Google takes the new site on board.
Should I rebuild my site completely or just improve it?
It depends on its condition. If the technical base is sound, targeted improvements (speed, copy, local pages) may be enough. If the site is slow by design, impossible to edit or built on an abandoned technology, a redesign often works out cheaper over time than a series of patches. The initial audit settles the question.
Will my site stay online during the redesign?
Yes. The new site is built in parallel on a test address that search engines cannot see. The old one keeps running until switch-over day, which we choose together to keep disruption to a minimum, for instance outside your peak season.
Can I keep my domain name and email addresses?
Yes, and that is usually advisable: your domain name carries part of your history. We check the domain's technical settings before the switch so your emails keep arriving as normal.
Can you take over a site built by another provider?
Yes. We will need the logins: hosting, domain name, admin area and, ideally, Google Search Console. If some have been lost, we help you recover them from the organisations concerned.