Logo design and brand identity in Bastia
Logo design and brand identity give your business a recognisable face, the same on your shopfront, your website and your social media. From Bastia, we create understated, lasting identities, delivered with brand guidelines that are easy to follow, so your image stays consistent long after handover.
A complete brand identity, not just a logo
A logo on its own is not enough to build an image. Your visual identity is the full set of graphic elements that make your business recognisable: the logo, but also the colours, the typefaces and the way they work together.
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The logo and its variants
A primary version, a horizontal or stacked layout depending on the space available, a standalone symbol for small formats (website icon, profile picture) and single-colour versions.
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The colour palette
Primary and secondary colours with their references for print (CMYK, the colour mode printers use) and for screens (RGB and hex codes), so they look the same everywhere.
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Typefaces
One or two font families for headings and body text, chosen for legibility and usable in your documents as well as on your website.
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Brand guidelines
An illustrated guide explaining how to use your identity: minimum sizes, clear space, colour combinations, examples to follow and mistakes to avoid. It allows any supplier to respect your image.
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Ready-to-use files
Vector files (SVG, PDF) that can be enlarged without losing quality, plus images (PNG) for the web and office documents, clearly organised and named.
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First applications
Depending on the agreed scope: business cards, letterhead, email signature and profile images for your social media.
Who needs a new brand identity?
The need usually arises at a turning point: starting or taking over a business, moving premises, launching a new website, or simply realising that your image no longer reflects who you have become.
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New and acquired businesses
Getting the foundations right from day one, rather than changing your logo after paying for signage, business cards and vehicle livery.
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Shops and restaurants
An identity that reads well on a shopfront, a menu, a bag or a cup, and makes people want to walk in.
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Tourism and hospitality
Hotels, campsites, holiday rentals or leisure activities: an image that stands out among the listings on booking platforms and makes sense to an international clientele.
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Tradespeople
A logo that stays legible on a van, a site board or a quote, and inspires confidence before the first appointment.
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Independent professionals
A sober, reassuring identity that suits the conventions of your profession and the rules governing how it may advertise.
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Associations and local authorities
A clear image that several departments or volunteers can apply easily, including bilingual French and Corsican versions where desired.
The stages of designing your logo
- 01
Understand
A conversation to grasp your business, values, customers and competitors, and to list the real uses of your logo: signage, embroidery, website, app, social media.
- 02
Explore
We present a few reasoned creative routes, shown in context (on a shopfront, a phone screen, a business card) rather than on a blank white page.
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Refine
We rework the chosen route with you: shapes, colours, typography. The number of revision rounds is agreed in advance in the quote.
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Deliver
Once the final version is approved, we write the brand guidelines, prepare all the files and produce the agreed applications.
What sets a successful brand identity apart
Taste matters, but a good logo is judged above all by how it performs in use. These are the criteria we apply to every proposal, and the pitfalls we help you avoid.
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Legible at small sizes
A logo must remain recognisable when tiny, in a browser tab or a profile picture, as well as large on a sign.
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Works in one colour
A stamp, an engraving or embroidery does not always allow colour: the shape has to stand on its own.
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Simple and lasting
Trendy effects date quickly. A clean identity lasts for years and costs less to maintain.
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Distinctive
Evoking Corsica without falling into cliché: the Moor's head and the outline of the island are already everywhere. A local touch can come through a colour, a texture or a word.
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Avoid: off-the-shelf logos
An online generator or a stock image gives you a logo you do not own exclusively, and that others may already be using.
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Avoid: incomplete files
A single low-resolution JPEG means starting again the first time you need a sign printed. We deliver complete source files.
What affects the cost of a brand identity
We do not publish a price list: the cost depends on what you actually need. The main factors are the scope (logo only, or a full identity with guidelines), the number of creative routes explored, any bespoke icons or illustrations, the number of applications to produce and the number of languages.
Modernising a logo while keeping its recognisable features generally involves less work than creating one from scratch. The extent of the copyright assignment also plays a part. The quote itemises each element, so you can decide with full knowledge of the facts.
Keeping your brand guidelines alive over time
An identity only gains value if it is applied everywhere, in the same way. We can then roll out your guidelines across your printed materials, your website, your app mock-ups or your social media templates, so that everything stays consistent.
Before ordering signage or print runs, it is also worth checking that your name is available and protecting it: in France, trade marks are registered with INPI, the national intellectual property office. We do not provide legal advice, but we supply the files needed for the application. And if your business evolves, your guidelines can evolve with it, without starting from scratch.
Technologies and methods
- Logo
- Brand identity
- Brand guidelines
- Vector files
- CMYK / RGB
- Print and web applications
Frequently asked questions
How many logo proposals will I receive?
The number of creative routes is set in the quote before work begins. We would rather present a few well-reasoned directions than a pile of sketches: it is easier to choose between clear options and then refine the one that suits you.
Will I really own my logo?
Under French law, the designer of a logo remains its author until the rights are assigned in writing. The quote therefore states the scope of the assignment (media, territory, duration) and lists the files handed over, so you can use your identity freely.
Does an outdated logo need to be completely redone?
Not necessarily. If your customers know your logo, a refresh may be enough: simplified shapes, adjusted colours, more legible type. We give you an honest opinion after looking at your current logo and how you use it.
Should my logo reference Corsica?
Only if it makes sense for your business and your customers. A local touch can be an asset, particularly in tourism or local produce, but it works best when suggested subtly rather than spelt out with the symbols everyone already uses.
Which files will I receive?
Vector files for each version of the logo (SVG and PDF, for printers and the web), PNG images for office documents and social media, your colour and typeface references, and the brand guidelines as a PDF. Everything is organised and named so it is easy to find.