Google Ads management and online advertising in Corsica
We set up and handle Google Ads management for your business, along with Facebook and Instagram advertising, from Bastia, to reach people who are searching for what you offer or who are likely to be interested. SEA (search engine advertising, meaning paid ads on search engines) brings visibility as soon as your ads go live, provided it is well targeted, measured and adjusted.
Google Ads, Facebook, Instagram: which online advertising suits you?
Not every platform meets the same need. The right choice depends on your offer, your customers and what you expect from the campaign.
- 01
Google Ads in search results
Your ads appear when someone types a search related to your business. You pay per click: CPC, or cost per click, is the price paid each time someone clicks your ad, set through an auction. It is the most direct way to capture demand that already exists.
- 02
Google Maps and local searches
Ads linked to your business profile, useful for shops and local services.
- 03
Facebook and Instagram
Meta ads reach people based on their location, age or interests, before they have even started searching. They suit visual offers, events and brand awareness.
- 04
Remarketing
Showing your ads again to people who have already visited your website, to remind them of an offer or an unfinished booking, with their consent.
What managing your campaigns involves
- 01
Goals and indicators
Calls, quote requests, bookings, sales: we agree with you what the campaign should achieve and how to measure it.
- 02
Structure and keywords
Campaigns organised by service or area, keywords chosen according to search intent, and negative keywords, meaning the terms you do not want to appear for.
- 03
Ads and visuals
Ad copy and visuals in line with your brand identity, adapted to each format and, where needed, to several languages.
- 04
Landing pages
The landing page is the page visitors reach after clicking. We check that it delivers on the ad's promise, or we design it.
- 05
Conversion tracking
Measuring the actions that matter (form sent, call, booking), in line with cookie consent rules.
- 06
Adjustments and reporting
Bids, budgets, ads and targeting adjusted as results come in, with clear reports on what was spent and what it produced.
Who benefits from online advertising?
- 01
Tourism and hospitality
Reaching holidaymakers planning a stay in Corsica from mainland France or abroad, with ads in their language, at the moment they book.
- 02
Restaurants
Promoting a new menu, an event or the start of the season to residents and visitors in the area.
- 03
Shops and tradespeople
Appearing for urgent or highly specific searches, with ads that let people call you in one tap from their phone.
- 04
Launches and start-ups
Gaining visibility from launch day while organic search builds up, and testing interest in a new offer.
- 05
Associations and local authorities
Promoting an event, a public information campaign or a recruitment drive to a well-defined audience.
How a Google Ads campaign unfolds with us
- 01
Understand
Your offer, margins, area, seasonality, competitors and the budget you are prepared to test.
- 02
Prepare
Account set-up, ideally in your name, tracking, ad copy, visuals and the landing page. You approve everything before launch.
- 03
Launch
Going live, then close monitoring in the early days to weed out irrelevant searches and correct the settings.
- 04
Adjust and report
Ongoing optimisation and regular reviews: what works is reinforced, what produces nothing is stopped.
What makes a campaign succeed, and the pitfalls to avoid
- 01
Thoughtful location targeting
Google Ads lets you target people located in an area or people interested in it. A Bastia tradesperson needs the former; a hotel often needs the latter. The wrong setting scatters your budget.
- 02
Genuinely relevant searches
Without negative keywords, an ad can show up for unrelated searches: job vacancies, tutorials, competitors' names.
- 03
A page that keeps the promise
Sending a paid click to a generic home page often loses the visitor, and the money spent with them.
- 04
Measure enquiries, not clicks
A click is not a customer. Without conversion tracking, there is no way of knowing which ad really pays off.
- 05
Plan ahead of the season
In Corsica, many holidays are booked before the summer: campaigns need to start before the peak and scale down afterwards.
- 06
Stay in control of the settings
Platforms' automatic recommendations often tend to increase spending. Every change should serve your goals, not just the volume of clicks.
Ad spend and management fees: what makes them vary
A campaign has two separate cost lines: the media budget, paid directly to Google or Meta, and our fees for preparing and managing the campaign. You set the spending cap yourself, and it can be changed or paused at any time.
The media budget depends on competition for your keywords, since the cost per click varies by sector and period, on the size of the target area and on the season. Our fees depend on the number of campaigns and languages, the creation of visuals and landing pages, the tracking set-up and how often adjustments are made. The quote shows these items separately, so you keep a clear picture.
Technologies and methods
- Google Ads
- Meta Ads (Facebook, Instagram)
- Conversion tracking
- Landing pages
- Remarketing
- Negative keywords
Frequently asked questions
What budget should I plan for Google Ads?
There is no standard figure: it all depends on your sector, your area, the competition and what a customer is worth to you. We help you set a sensible test budget, then adjust it according to the results observed. You always stay in control of the spending cap.
Advertising or organic search: which should I choose?
They are not mutually exclusive. Advertising brings visibility as soon as it starts and stops when the budget does; organic search builds up more slowly but keeps working. Many businesses combine the two, keeping advertising for priority periods or offers.
Can I pause my campaigns out of season?
Yes. Campaigns can be paused, scaled down or redirected at any time, for example towards local customers in winter. We plan a calendar together that follows the rhythm of your business.
Will the advertising accounts be in my name?
We recommend it. A Google Ads or Meta account opened in your name, with manager access for us, means you keep ownership of the history and data, even if you change provider one day.
How will I know whether my ads are working?
Through conversion tracking and regular reports: the number of calls, forms or bookings generated, the cost of each, and the best-performing ads. You can see what the campaign cost and what it produced, without jargon.