Social media management and online presence in Corsica
We handle your social media management and online presence from Bastia: posts, Google Business Profile, replies to reviews and accurate information wherever customers look for you. Community management, meaning running your accounts and the conversations with your audience, becomes regular and true to your brand, without eating up hours of your week.
Your online presence goes well beyond your website
Before booking a table, calling a tradesperson or walking into a shop, many people check your listing on Google Maps, your Instagram or Facebook account and the reviews left by other customers. What they find there often counts as much as your website.
Wrong opening hours, old photos, an account that has gone quiet or a negative review left unanswered can be enough to send them to a competitor. Our role is to bring order to these channels, then keep them active on a regular basis.
Social media management: what our support covers
- 01
Content strategy
The networks that matter to your customers, the tone to adopt, the topics to cover and those to steer clear of.
- 02
Publishing calendar
A schedule prepared in advance and agreed with you, built around your key moments: start of the season, new products, events.
- 03
Content creation
Visuals and templates in your brand colours, copy and captions, based on your photos and news.
- 04
Publishing and moderation
Posting content and replying to comments and everyday messages, following guidelines agreed together.
- 05
Google Business Profile
Creating or taking over your profile, with complete information, photos, posts and opening hours kept up to date.
- 06
Reviews and online reputation
Monitoring reviews on Google and the main platforms in your sector, suggested replies, and alerts if a problem arises.
- 07
Progress reports
Regular check-ins on what has been published, what has generated interest and what needs adjusting.
Google Business Profile: an often underused local tool
Google Business Profile, formerly Google My Business, is the free listing that presents your business on Google Maps and in search results. For a local business, it is often the first point of contact with a customer, even before the website.
An effective profile shows the right business category, a clear description, your services, recent photos of the interior, the exterior and your work, and above all accurate opening hours. In Corsica, many businesses close for part of the year or change their hours with the seasons: the profile lets you set special hours, and a customer who finds the door shut after trusting Google does not always come back.
We also make sure your details are consistent elsewhere: directories, booking platforms, review sites. The same name, address and phone number everywhere help Google trust your business.
Online reputation: replying to reviews, good and bad
Online reputation, sometimes called e-reputation, is the image of your business as it appears online, through reviews, comments and what people say about you. It is built over time and managed with method.
- 01
Reply to every review
A personal thank-you for a positive review, a calm and factual reply to criticism, with a proposed solution. Future customers read these replies as closely as the original author.
- 02
Reply in the customer's language
A holidaymaker who leaves a review in English or Italian appreciates a reply in the same language.
- 03
Encourage genuine reviews
A QR code on the counter, a card handed over with the bill or a message after the service: simply asking satisfied customers for a review is often enough.
- 04
Say no to fake reviews
Buying reviews or posting fake ones is a misleading commercial practice under French and EU consumer law. It also puts your listing at risk.
Social media management in Corsica: who it suits, and what we need from you
- 01
Restaurants and bars
Daily specials, new dishes, events: appetising visual content and practical information that is always up to date.
- 02
Hotels, holiday rentals and campsites
A showcase that reassures people before they book and keeps in touch with guests from one season to the next.
- 03
Shops
New arrivals, advice, behind the scenes: a neighbourly presence that brings people back to your shop.
- 04
Tradespeople
Before-and-after photos of your work that show your skills better than any sales pitch.
- 05
Associations and local authorities
Events, practical information, local life: clear, consistent communication with residents.
- 06
Your part
You send us photos and news through a simple channel and approve the calendar. We take care of the rest.
Process, cost and pitfalls of community management
We start by reviewing your accounts and Google profile, then define with you an editorial line and a realistic posting rhythm. The first pieces of content are approved before publication; after that, regular reviews allow us to fine-tune the approach.
Cost depends on the number of networks, posting frequency, how much content needs creating, the level of moderation and review replies, the number of languages and how intense your season is. Beware of bought followers, who will never become customers, irregular posting and criticism deleted rather than addressed: a modest but genuine presence is worth more than an artificial audience.
Technologies and methods
- Community management
- Google Business Profile
- Online reputation
- Editorial calendar
Frequently asked questions
Which social networks should I be on?
Wherever your customers are, which is not necessarily everywhere. Instagram and Facebook suit most shops, restaurants and tourism businesses; LinkedIn is better suited to a professional clientele. Two well-run accounts are better than five abandoned ones.
Should I post all year round if my business is seasonal?
Yes, but at a different pace. Out of season, a few posts keep the connection alive and prepare for the next one: renovation work, new features, bookings opening. The pace then picks up as the high season approaches and while it lasts.
Can you remove a negative review?
No, a review cannot be removed just because you dislike it. However, a review that breaks Google's rules, such as a fake review or abusive content, can be reported to Google. In every other case, a calm, constructive reply remains the best defence.
Do I need to give you my passwords?
No. Google Business Profile and Meta's business tools let you add a manager without sharing your login details. You remain the owner of your accounts and can remove access at any time.
Can you just set up and optimise my Google profile?
Yes. A one-off job on your Google Business Profile is possible: complete information, categories, photos and description, followed by advice so you can keep it active yourself.